About
Ghana has the potential for a thriving, dynamic creative arts industry. From music, to fashion, theatre, architecture and the visual arts and design: the Ghanaian creative vision is being recognised as a strong force to be reckoned with.
The enlightenment and entertainment the creative arts can bring will play an important role in local regeneration and enrichment of the lives in our communities, enhance the tourism sector of the country, as well as inspire education and the development of talent and innovation among the younger generation.
Arts and culture can also influence policy: it’s often the vanguard of positive social and political change. By providing employable tools and education for students and artists in the industry with entrepreneurship skills and knowledge that develops our disciplines, we can make a positive contribution to society and the economy while generating new sources of income to support our creative ambitions.
The main goal and mission of the Creative Arts Council (CAC) is to help Ghana's creative arts industry achieve its full potential. In order to do that, the organization's strategic plans focus on:
Knowledge & Understanding
This begins in the root of education equipping Ghana’s creative arts industry with useable tools and knowledge to develop employability, understanding and skills. The Council must support artists with the with the skills and understanding that is necessary to professionalise their products to market in their industry. The Council will build credibility and education within the industry through the application of talks, seminars and conferences on the changing climate and culture of the local and international arts markets. Mentors and experts in their creative disciplines will work in partnership with the Council to cultivate and educate providing insight on the best methods of success within the creative arts framework. This will include seminars, classes and workshops on the best methods of marketing, entrepreneurship, business basics and legal counsel amongst many others.
Policy
The CAC will partner with the government to assist and advise on policy issues and changes such as developing The Creative Arts Bill to build stronger frameworks and more funded programs and subsidiaries; higher educational courses for artists; mandatory musical classes from primary schools; and increased numbers of music, arts and drama teachers.
Investment In Ghana’s Creative Market
Cultivating a sustainable and dynamic art market in Ghana means that there has to be long-term investment and deliberate connections between the government, cultural institutions, the private sector, artists and communities. By working together, Ghana’s cultural assets can be identified and maximized to greatly increase economic and social benefits, including higher capital spending, property values, educational resources, job creation, increased retail activity, tourism numbers, international visibility, cultural content production, community ownership and cohesion.
The Diaspora
There is a powerful group of Ghanaians in the UK, Europe and USA sitting in real positions of leadership throughout the sports, fashion, creative and entertainment industries. Many of them not only proudly identify as Ghanaian, but are keen and willing to support and fuel growth of Ghana’s industries and help build creative pillars with their expertise and networks. Encouraging others to join and see the true representation of Ghana is invaluable. The CAC will be implementing a committee of a select few exceptional international Ghanaians, who's role is to further empower Ghana within the creative arts and entertainment industries.
Ghana Creative Arts Council