Creative Agenda

If you believe it, you can create it.

Towards a Solution

Agenda Creativa is a sustainable and comprehensive model to identify, measure, link, promote and strengthen the actors and activities emanating from the creative and cultural industries, creating a bond and strengthening from the tourism revenue, linked to SDGs 8 (Decent work and economic growth), 11 (Sustainable cities and communities) and 12 (Responsible consumption and production).

The initiative aims to link, disseminate and strengthen the activities emanating from the creative industry, through strategies of cultural tourism, community tourism and sustainable tourism. It does this through mapping and geopositioning private and public spaces for the comfort of the traveler, using technology to reduce the gap between creators and their audiences.

Creative Agenda works through satellite geopositioning and NFC sensors linked to the businesses, venues, experiences and activities of the creative sector in the city of Querétaro, Mexico. When walking around the city, the tourists approach one of the 100 sensors distributed in strategic areas of the city and receive a notification about the businesses and activities that are 300 meters away. In addition, when registering, every tourist can create personalized routes linking two or more venues or take part in ingenious activities along the way.

Agenda Creativa brings the city's cultural and creative offer closer to the tourists who are already in our city, making them visible and disseminating them through the use their own of digital devices.

Agenda Creativa is a mapping and geopositioning solution, resulting in an observatory of the local creative industry, through algorithms and strategies linked to tourism. In just one year, this strategy will allow, to map and restore activation for the approximately 35,000 creatives in the metropolitan area; strengthening their activities, spreading their activities and reducing the gap to bring them closer to new audiences.

This strategy has been linked to the effort of Fortaleza, Brazil, to identify, through signage design, creative businesses linked to the designation as UNESCO Creative City, as well as to the effort to create experiences through gastronomy with the Food Poets project, applied by the city of Ensenada in Baja California, Mexico; creating an example of South-South articulation and cooperation.

The Creative Agenda can be applied by other creative cities. To this end, an advisory and training model is being generated by Querétara Creativo and the Consejo Promotor de la Creatividad. AC that will allow the tropicalization of the model in each city and strengthening of the technology that allows a greater growth of each of the local creative industries.